Tuesday, 15 January 2013

Denim Dignity

3x1: Making a Jean from 3x1 on Vimeo.

During our trip to New York last year, me and the other half went to a really interesting jeans shop called 3 X 1. Instead of having the cutters, seamsters (I don't know if this is a word, but I like it!)and seamstresses hidden away in a basement or attic or distant village, they are placed in full view on the shop floor within a glass walled room, so you can see bespoke jeans taking shape before your very eyes! You can choose from an incredibly wide selection of 150+ types of denim along with thread, zips, rivets and studs in an array of colours to create your own custom made jeans. Needless to say this service will cost you a pretty penny and will reflect the true price of making garments that have been made by workers who have been paid a living wage in decent working conditions. Don't let the price tag put you off visiting because it is an enjoyable experience with welcoming staff and gorgeous fabrics to stroke and coo over! 

Above is one of 3 x 1 videos that can be found on their website, if you've got a couple of minutes take a look at how a pair of jeans is made at this inshop mini factory......

3 X 1, 15 mercer St, SoHo, NYC.

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